The Soprism Tool

Analyze consumer behavior from the world’s largest data pool—Meta. SOPRISM gives you comprehensive data about your audiences by translating their online activities on Facebook and Instagram into a powerful source of insights.

  • Learn about the system requirements and how to get started

  • Become an expert at creating audience profiling projects

  • Understand how to interpret audience insights

  • Enjoy bonuses and special features

Course curriculum

Get started

  • 1

    Chapter 1: Introduction to Soprism

    • Introduction and examples of use cases

    • The Meta ecosystem

    • Chapter 1 Quiz (5 questions)

  • 2

    Chapter 2: Get Started

    • Starting points and requirements

    • Meta Business Manager creation

    • Meta Business Manager - people and assets access/management

    • How to set up your Soprism account

    • Chapter 2 Quiz
  • 3

    Chapter 3: Start profiling audiences

    • How to create a Facebook and Instagram report

    • How to create a Facebook fan page report

    • How to create a first party data report

    • Chapter 3 Quiz (5 questions)

  • 4

    Chapter 4: Understand scores, insights and personas

    • Understand the scores

    • Focus on socio-demographics and maps

    • Focus on topics and interests

    • Focus on persona overview and segmentation

    • Chapter 4 Quiz (5 questions)

  • 5

    Chapter 5: Good to know

    • Understanding the Excel File

    • Create your customized dashboard
  • 6

    Final Exam

    • Final Exam 🎓