The Audiense Insights Tool

The leading social intelligence platform that will help you tell stories that resonate, make data-driven creative decisions, identify insights around customers, find influencers worth partnering with, and more. ‍Insights data provides you with the ability to understand segments of consumers worth targeting and unlock cultural insights that can improve connection, conversions, and customer experience.

  • Learn more about the tool and how to get the most out of Insights

  • Become an expert in creating reports to meet your challenges

  • Understand how to interpret data and make it speak for itself

  • Discover how Insight connects to your existing digital toolset for a holistic view

  • Enjoy bonuses and best practices

Course curriculum

  • 1

    Chapter 1: Introduction to Audiense Insights

    • What is Audiense Insights?

    • Chapter 1 Quiz (3 questions)
  • 2

    Chapter 2: Get Started

    • Welcome to your dashboard

    • Report Creation

    • Audience Breakdown

    • Chapter 2 Quiz (5 questions)
  • 3

    Chapter 3: Insights Report Tabs

    • Covering the basics

    • The Demographics & Socioeconomics Tab

    • The Influencers & Brands Tab

    • Understand the Scores

    • The Interest Categories Tab

    • The Media Affinity Tab

    • The Content Tab

    • The Personality & Buying Mindset Tab

    • The Online Habits Tab

    • Chapter 3 Quiz (5 questions)
  • 4

    Chapter 4: Focus on Integrations

    • Audiense Integrations Logos

    • Manual Integrations

    • Social Listening: Pulsar TRAC

    • Social Listening: Explore by Meltwater

    • Survey Data: GWI (Global Web Index)

    • Search Data: Semrush
  • 5

    Chapter 5: Tips & Best Practices

    • Manage your account and take action on your reports

    • Mastering audience definitions

    • Renaming clusters

    • Tailoring audiences with Audiense Connect