Course curriculum

A short summary of what's included in this course. If it looks right for you, click the sign up button below to get started!

  • 1

    Audience discovery & Segmentation

    • Audience discovery & Segmentation: How to identify who you're really targeting
  • 2

    From one audience to many

    • Create actionable Segments and Personas
  • 3

    From Listening to Understanding

    • Using social signals to enrich audience segmentation
  • 4

    Audiense in action

    • Turning audience insights into targetable audiences across platforms

    • Audience fit & targeting confidence: validating who you’re reaching

    • Turning audience signals into relevant content